Why buying silver?

When you purchase a jewelry made from a precious matter, such as silver, you get a piece that will never devalue. It is a great support for the artisans from Taxco, Guerrero, to be acknowledge and may continue the wonderful Mexican jewelry art tradition and growth.

Why buying from us?

YUEL provides exclusive designs, starting from a designers’ team, followed by the work of highly skilled artisans, we have managed to depict beautiful designs in silver. We offer a wide range of high-quality products, with the possibility of producing those proposed by the customers.

How to prove the quality of your products?

CRITAN PLATA S.A. DE C.V. has been certified by one of the most important programs from the “Quality Group” since 2009; accomplishing significant outcomes in every single check, portrayed in the caratage compliance established by the Official Mexican Standard.

YUEL guarantees that every exclusive item is handmade in sterling silver 925 by Mexican craftsmen.

You can check our certificate on Home and YUEL QUALITY.

What care does silver jewelry require?

When analyzing both metal properties, we realize that silver as much as copper, react to very common elements in the environment, causing stains in the surface. In order to prevent this, it is necessary that you:

  • Do not pile up silver jewelry inside a drawer, keep jewelry separately, do not mix them to prevent scratches.
  • Store your silver in a cool environment, a dry place, preferably airtight, in order to keep it from rusting.
  • Clean up the jewelry frequently to keep them bright and beauty.
  • Do not expose the jewelry to corrosive agents, such as: chlorine, grease, sweat, perfume, make up, alkaline agents, or salinity for an extended period of time.
  • Do not constantly use liquids that contain acid, since they wear out your jewelry.

How do I clean my silver jewelry?

You may clean your jewelry in two ways:

  1. With a cloth to clean silver products: Rub gently your article surface with the cleaning cloth to instantly get a brilliant shine. It is important not to wash the cloth and the garment must be completely dry before use.
  2. With a silver jewelry cleaning solution: Place the items on a tray. Soak them from 10 to 15 seconds. At last, rinse in water with baking soda and dry (preferably with a dryer).

How are YUEL pieces marked?

Pieces are only marked with: 925 or 950 as the case may be, the letters MEX and our company logo.

How do we package the products?

Every piece is packaged individually inside cellophane bags and bubble envelope, which will be sent inside a shipping box.

Being handmade, are all pieces the same?

The customer must agree to minor variations in design, shape, size or manufacture, since most of our pieces are handmade and we cannot guarantee or reach one single identity on all of our pieces. The pieces manufactured on any kind of stone, can be guaranteed in shape, motif and color, but not identical.

How do I sign up to the newsletter?

On the HOME page, there is a box where you can enter your email address by clicking SEND

Do you sell by wholesale?

If you are interested in wholesale, please send an email to mayoreo@yuel.mx and we will get in touch with you.

How do I know my ring size?

The measures worked for closed rings are the American ones (10, 10 ½, 11, 11 ½ and 12).  If you don’t know your size, let us know so we can send you a format.

Standard Diameter in inches British equivalent French equivalent German equivalent Japanese equivalent
10 0.783 T ½ 61 ½ 20 20
10 ½ 0.800 U ½ 62 ¾ 20 ½ 22
11 0.816 V ½ 64 20 ¾ 23
11 1/2 0.833 W ½ 65 ¼ 21 24
12 0.849 Y 66 ½ 21 ¼ 25

Open rings are adjustable.

Do you have other lengths in necklaces and bracelets?

The length of our necklaces and bracelets are stated in the product description; the length that the customer desires can be made as long as the model allows it, this request will impact the cost.

Where can I see the items catalogue?



How do I create my account?

  1. Click LOGIN / SIGN IN at the top right of the page
  2. Click REGISTER or NO ACCOUNT? At the top of the page and then click CREATE ONE NOW at the bottom.
  3. Enter your email address.
  4. Click on REGISTER.
  5. You will receive a welcome email with an automatically generated password.

Where can I check the order placed?

  1. Click LOGIN / SIGN IN at the top right of the website.
  2. Click ORDERS

How do I change my invoicing or shipping address in my account?

  1. Click at the top right, on HELLO and your name.
  2. Click ADDRESS to enter your invoicing or shipping address.
  3. Enter the information requested in INVOICING ADDRESS and SHIPPING ADDRESS.
  4. Click SAVE ADDRESS.

How do I change my account information?

  1. Click at the top right, on HELLO and your name.
  3. Enter the requested information.
  4. Click SAVE CHANGES.

How do I change the password?

  1. Click at the top right, on HELLO and your name.
  3. Enter previous password. If it is the first time you create the account, the previous password is the one from the welcome email.
  4. Enter new password.
  5. Click SAVE CHANGES.

How do I recover my password?

  1. Click LOGIN / SIGN IN
  3. Enter your email.
  5. You will receive and email with the instructions.

How do I place my order?

  1. Click on STORE.
  2. Select the product you like.
  3. Select quantity.
  4. Select type of stone, resin color, among other specifications if applicable.
  5. Click ADD TO CART.
  6. If you want to checkout, click on the bag at the top right on the page.
    1. If you want to SEE YOUR CART, click on it.
      1. If you want to change your information, update it and click UPDATE CART.
      2. If you want to CONTINUE SHOPPING, click and go back to number 2.
      3. If you have a coupon, enter the code and click APPLY COUPON.
      4. Check the SUBTOTAL.
      5. Select SHIPPING METHOD.
      6. Check the TOTAL.
      7. Click CHECKOUT
    2. Click PAY.
  7. If you have a coupon, click to enter the code.
  9. If the shipping address is different from the invoicing address, select the box SEND TO A DIFFERENT ADDRESS and enter the requested information.
  10. Check your order.
  11. Select payment method.
  12. Click ORDER.

What is the heart icon in the products for?

You can make your Wish List, which you can save and watch later or send it to your friends so they give you what you want by sharing it on email or social media.

What are the arrow icons in the products for?

You can compare multiple products by clicking on that icon.

How can I send my order as a gift?

To place a gift order, you shall specify invoicing address and shipping address.

How can I logout?

  1. Click on the top right on HELLO and your name.
  2. Click on ACCOUNT DETAILS.
  3. Click on LOGOUT

What payment methods do you offer?

For Mexican orders:

  • Bank transfer or deposit – bank fees and deductions shall be paid by the customer. Bank delays in approving the deposits, this time may impact orders from 1 to 2 business days beyond the date set.
  • Payment via OXXO.
  • Direct payment from our website with credit or debit card with Mercado Pago. For more information, please visit mercadopago.com.mx.
  • PAYPAL – please visit paypal.com.mx for more information.

Please, send your voucher to ventas@critan.mx

For international orders:

  • Bank transfer or deposit – bank fees and deductions shall be paid by the customer. Bank delays in approving deposits, this time may impact orders from 1 to 2 business days beyond the date set.
  • PAYPAL – please visit paypal.com.mx for more information.

What type of INCOTERM are your export prices?

Our prices have the INCOTERM FCA (Free Carrier), our office is in Mexico City, Mexico.

CRITAN liabilities are:

  • Delivering packed and marked jewelry.
  • Providing necessary paperwork such as invoice, packaging list, and if necessary, origin certificate or any other required document to dispatch the merchandise.
  • Delivering merchandise in the CRITAN office to the shipping company selected by the buyer, granting the customer the risk of transport.

All the freight, insurance and customs charges, among others, are on behalf of the customer.

What type of credit do you offer?

We do not offer any type of credit. All the orders must be paid before shipping.

Are the prices VAT included or without VAT?

Prices are VAT included.

How do I request the invoice for my order?

Please fill out the form on HOME and INVOICING.

What to do when I receive my package?

When receiving your package, we kindly ask you to check it carefully and verifies that it has not been breached or broken by the shipping company, customs, courier company, etc., as well on the condition of the content. Any disorder shall be notified immediately, as well as the agent who performed the delivery. The report shall be written and noted by the courier employee. It is imperative to have such document in order to use it accordingly as proof in the presence of the insurance company or shipping company in case the merchandise has been assured.

Every shipment will have the corresponding order properly detailed. In case that the package has been opened, the merchandise is incomplete, the package has been mistreated or delivered out of time, that will not be cause attributable to YUEL, since they are circumstances out of its reach; the only and exclusive responsibility will be from the shipping agency.

Do I need to process an exportation request?

In case of exportation, a general exportation request is issued, if necessary, an individual request will have an extra cost depending on the courier company you select. Please, let us know if you need this requirement in order to begin the process before shipping the merchandise. The price relies upon the courier company you select. A debit note will be issued for that amount.

Where does YUEL responsibility ends with my package?

YUEL responsibility ends when the merchandise is handed over in perfect condition to the courier company selected by the client. Any setback in delivery shall be solved by the customer and the courier company, with YUEL contributing just as support for claim procedures. In any event, the risk of transport will be absorbed essentially by the customer and we cannot be considered responsible for merchandise lost, damage or incompleteness, due to the courier service is external to us. If the shipment is assured on behalf of YUEL and arises any inconvenience, the customer must wait until the insurance company pays to recover the money.

When do I get my tracking number?

Tracking number is sent via email when the payment is received.

Do I have to pay insurance?

Some courier companies demand the insurance payment when dealing with jewelry shippings. Please, consider that amount on your deposit. If you have any questions, please contact us.

Insurance cost is 1.5% the invoice value plus VAT.

What are the courier services I can use?

Unless prior agreement with the customer, the merchandise is sent by a private courier company. This shipping is settled by CRITAN upfront and charged on your final billing.

Orders from Mexico:

  • UPS
  • DHL

International orders:

  • UPS

What happens if the piece arrives in bad condition?

Every piece is extensively checked before shipping, to assure the merchandise quality and prevent refunds. In case you receive a piece in bad condition, please inform and send the evidence to yuel@yuel.mx

The customer must not refund the merchandise without our written consent, since in that case, all cost and taxes to release the merchandise, will be charged to the customer.

The customer has two options:

  1. Reimburse for the amount of money paid by the costumer.
  2. Replacement by an equal or similar item to the one ordered before.

All claims and complaints will be accepted only within three business days following the merchandise receipt. If the flaws or damages are due to the transport, the responsibility will be solely held by the shipping company, excluding liability on our behalf.

Can I exchange my item?

Yes, as long as it does not show signs of wear and must be returned in the same package in which you received it.

They will be accepted only within three business days after the merchandise delivery.

What is your Privacy Policy?

According with Article 15 of the Federal Law on the Protection of Personal Data Held by Private Individuals, and for the purpose of Assure the personal data protection and privacy, as well as control the access, opposition and management of those, CRITAN PLATA S.A DE C.V., with address at Mirador 136, Mezzanine Local 6, Colonia El Mirador, Delegación: Coyoacán, Zip Code: 04950, Mexico City, Mexico, hereby informs you that it is responsible for collecting your personal data, the use given to them, and its protection. The reproduction, revision, use, disclosure or distribution of such confidential information is prohibited without authorization.

CRITAN PLATA S.A DE C.V. informs you that the personal data we collect from you, either direct or personally, as well as by any contact mean between the owner and the person responsible, or by any public access mean are and will be used merely for the purposes foreseen in this privacy notice.

Your personal information will only be used to promote services and products you have requested, to inform you about any changes in them and evaluate the quality of the service we provide.

In order to be able to carry out our management, we require the following information from you: Full name, address, house phone, email, RFC and any other necessary document for our services management.

Likewise, we inform you that CRITAN PLATA S.A. DE C.V. does not collect sensitive data from the customer. At all times, you have the right to access, correct and cancel the personal data, as well as oppose the management thereof or withdraw the consent you have given us for this purpose, personally by attending our office or contacting us by:

Email: critan@critan.mx

Phone: +52 55 25858535

Accordingly, and upon reading this Privacy Notice, you grant your consent to CRITAN PLATA S.A. DE C.V to collect and use your personal data for the purposes specified.

We reserve the right to modify or update this Privacy Notice at any time, in order to comply with new legislation or jurisprudence, internal policies, new requirements for the provision of offering our services or products and market trends.

Which is the valid law in case of dispute?

In case of any legal act, the legal jurisdiction will be the one from Mexico City, Mexico and the only valid law to be applied is the Mexican law.

Do you have more questions?

Contact us at yuel@yuel.mx